Generation Investor: This generation began their investment journey in 2020 at the height of the pandemic. They're more bullish than pre-2020 generations, with 72% of these investors being optimistic about the U.S. stock market, and 43% planning to invest more in the future (Charles Schwab, 2021).
GenZ: While most are still relatively new to investing, data shows they are highly active - more so than previous generations. Data from Nasdaq suggests that 34% of Gen Z make multiple trades per week, compared to 26% of Millennials, 19% of Gen X, and 7% of Baby Boomers.
HNWI: They are becoming more active in their investing and demand self-directed tools and digital functionality around advice and portfolio management. However. they still value human connection and are willing ta pay for it, but wealth managers are falling short. 63% of HNWls prefer family offices over large banks and wealth management companies (Richardson et al. 2022).
